The International Cricket Council (ICC) has said that the match between traditional rivals Pakistan and India in the T20 World Cup was watched on television by more than 167 million spectators, making it the most-watched format in this format. Has become a match.

Pakistan made history by defeating India in the T20 World Cup for the first time in this match and after a thrilling contest, the Green Shirts defeated their traditional rivals by 10 wickets.

Prior to this match, the most-watched match in T20 was the semi-final match between India and West Indies in the 2016 T20 World Cup.

According to the ICC, the India-Pakistan match was watched on Star India Network for a record 15.9 billion minutes on Star India Network and the number of viewers watching the match on the UK channel Sky UK increased by 60%, the total number of viewers in the UK.

Record increase in tournament viewership:

The entire T20 World Cup tournament was broadcast with nearly 10,000 hours of live coverage never recorded before, during which matches were shown on television and digital platforms in 200 countries.

The ICC said in a statement that cricket and sports fans around the world enjoyed unprecedented coverage of the ICC T20 World Cup 2021, a tournament to be held five years later in the United Arab Emirates and Oman. It was the largest cricket tournament ever to break the Wevership record in several regions.

According to the Cricket Governing Body, the tournament was telecast for the first time in Pakistan by three major organizations: Pakistan Television Network, ARY, and Teen Sports.

He said that the total TV consumption for the entire tournament in India was recorded at 112 billion minutes and thanks to the excellent marketing campaign the share of viewership among the young audience (children under 15 years) in the country was 18.5%.

In this regard, the ICC added that the number of spectators on the Fox Network in Australia increased by 175% and in the United States this tournament was the most-watched cricket tournament ever on ESPN Plus.

Digital consumption:

According to the ICC, India has seen a huge increase in digital usage for the Disney Plus Hotstar tournament, which has significantly increased the overall television audience in the market.

In this regard, it was reported that as a result of the ICC’s partnership with Facebook, video views increased significantly. In the 2019 World Cup, videos were viewed 3.6 billion times, but this time the viewership was 4.3 billion.

He added that the ICC’s total digital consumption also increased to a total of 2.55 billion minutes.

It is worth noting that Pakistan has beaten India by 10 wickets in the T20 World Cup Super 12 Round match first time in history. Thanks to Shaheen Shah Afridi’s excellent bowling and excellent batting of the openers which helped to grabe the first victory against India.

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