By Apple

APPLE

Apple today introduced the iPhone 13 and iPhone 13 mini, the next generation of the world’s best smartphone, featuring a beautiful design with sleek flat edges in five gorgeous new colors.

Both models feature major innovations, including the most advanced dual-camera system ever on iPhone — with a new Wide camera with bigger pixels and sensor-shift optical image stabilization (OIS) offering improvements in low-light photos and videos, a new way to personalize the camera with Photographic Styles, and Cinematic mode, which brings a new dimension to video storytelling.

iPhone 13 and iPhone 13 mini also boast super-fast performance and power efficiency with A15 Bionic, longer battery life, a brighter Super Retina XDR display that brings content to life, incredible durability with the Ceramic Shield front cover, double the entry-level storage at 128GB, an industry-leading IP68 rating for water resistance, and an advanced 5G experience.

iPhone 13 and iPhone 13 mini will be available in pink, blue, midnight, starlight, and (PRODUCT)RED,1 with pre-orders beginning Friday, September 17, and availability beginning Friday, September 24.

“Our customers rely on iPhone every day, which is why we’ve made iPhone 13 and iPhone 13 mini more powerful, more capable, and more fun to use,” said Greg Joswiak, Apple’s senior vice president of Worldwide Marketing.

“Both phones have beautiful designs, industry-leading performance, and advanced camera systems with impressive computational photography features, all with incredible durability, water resistance, and a big jump in battery life to ensure customers can depend on their iPhone when they need it. All of this, tightly integrated with iOS 15 and with privacy built-in, make iPhone 13 and iPhone 13 mini an unbeatable choice.”

Beautiful and Durable Design with Amazing Battery Life:

iPhone 13 and iPhone 13 mini have been redesigned on the inside and out, and come in five gorgeous colors featuring a durable flat-edge design and an elegant aluminum frame.

The Most Advanced Dual-Camera System in iPhone:

iPhone 13 and iPhone 13 mini represent a massive leap in camera design with advancements in hardware and computational photography that deliver stunning photos and videos. The new Wide camera, with 1.7 µm pixels, comes with the biggest sensor ever in an iPhone dual-camera system and is capable of gathering 47 percent more light for less noise and brighter results. Sensor-shift OIS — a technology introduced in iPhone 12 Pro Max and not found in any other smartphone — also comes to the Wide camera, even in the more compact iPhone 13 mini.

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The Engine of iPhone 13:

A15 Bionic is much faster than the competition, delivering more performance and better power efficiency, making everything even more fluid in the iPhone 13 lineup. It uses 5-nanometer technology and has nearly 15 billion transistors to tackle the most demanding tasks, including the latest computational photography features.

5G Experiences in More Places:

The world is quickly moving to 5G, and iPhone offers an advanced 5G experience, transforming the way users connect, share, and enjoy the content. The customized hardware design in the iPhone 13 lineup features more 5G bands, allowing it to work in more places on 5G for greater coverage and performance.

 By the end of 2021, support for 5G on iPhone will double around the globe, with over 200 carriers worldwide in 60 countries and regions. Users can experience higher-quality video streaming on their favorite platforms, more competitive gameplay in multiplayer games, faster download and upload speeds, and so much more.

Featuring iOS 15:

iOS 15 enhances the iPhone experience with new ways to stay connected, and powerful features that help users focus, explore, and do more with on-device intelligence.

 FaceTime calls feel more natural with spatial audio and a new Portrait mode, new Focus features help users reduce distraction, notifications have been redesigned, and Live Text uses on-device intelligence to recognize text in a photo and allows users to take action.

iPhone and the Environment:

iPhone 13 is designed to minimize its impact on the environment, including antenna lines that use upcycled plastic water bottles that have been chemically transformed into a stronger, high-performance material — an industry first.

iPhone also uses 100 percent recycled rare earth elements in magnets like those used in MagSafe, 100 percent recycled tin in the solder of the main logic board, and, for the first time, in the solder of the battery management unit.

Both models also use 100 percent recycled gold in the plating of the main logic board and the wire in the front camera and rear cameras. Redesigned packaging eliminates the outer plastic wrap, avoiding 600 metric tons of plastic and bringing Apple closer to its goal of completely removing plastic from all packaging by 2025.

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